VitalComfy

Digital Business & Market Validation Project

Developed a business concept for VitalComfy, a digital-first solution designed to improve everyday comfort and well-being through a user-centered product approach.

The project focused on transforming an initial idea into a structured business model with clear market positioning and growth potential.

Key contributions:

• Conducted market and competitor analysis to validate demand

• Defined target customer segments and value proposition

• Developed a business model using a structured framework

• Designed a go-to-market strategy including digital channels

• Evaluated revenue streams, pricing logic, and scalability potential

The project strengthened my ability to combine product thinking, market validation, and strategic planning while maintaining a data-driven and user-focused mindset.