Ignacio Andrés Moreno
I am a Management of Business and Technology student at La Salle with a strong interest in the intersection of marketing, data analysis, and digital strategy.
My experience combines strategic thinking, analytical mindset, and international collaboration. I have worked on real business challenges with multinational organizations, focusing on customer engagement, digital transformation, and data-driven decision-making.
My long-term goal is to build an international career in marketing analytics and strategic growth within global companies.
Core competencies
Marketing Analytics
Conversion Optimization
Revenue Monitoring
KPI Structuring
Customer Segmentation
Data-Driven Strategy
Education
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A multidisciplinary program combining business strategy, marketing, technology, and data-driven decision-making.
During my studies, I have:
Developed strong foundations in marketing strategy, digital business, and financial analysis. Applied data analysis to real business cases and customer behavior challenges. Worked on consulting-style projects with multinational companies. Explored the impact of AI and emerging technologies on business transformation. Strengthened my ability to connect strategy with execution. The program emphasizes practical learning, innovation, and international business exposure.
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Completed an international exchange program focused on digital product development, innovation, and user-centered design.
During the program, I:
Worked in multicultural teams developing digital product concepts from idea to validation. Applied design thinking and agile methodologies. Focused on user research, problem identification, and product-market fit. Strengthened my ability to combine business strategy with digital execution. Developed an international and innovation-driven mindset. This experience deepened my interest in digital business and reinforced my ambition to build a global career in marketing, data, and technology-driven strategy.
Selected projects
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Selected projects *
Nestlé
Generative AI & Customer Engagement Strategy
RACC
Youth Market Strategy (Erasmus by RACC)
Danish Red Cross
Donation App Redesign
Selected projects
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Selected projects *
VitalComfy
Digital Business & Market Validation Project
Ricoh
Contract Variability & Pricing Analysis Dashboard
Maersk
Women in Tech Attraction Strategy
Professional experience
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Worked in a multinational B2B environment supporting data analysis and commercial performance monitoring. Developed dashboards to analyze contract variability and pricing consistency across operating companies, transforming complex datasets into actionable insights for management.
Focused on revenue visibility, KPI structuring, and data-driven decision-making.
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Collaborated on strategic initiatives aimed at increasing brand relevance among younger audiences. Contributed to market analysis, value proposition redesign, and communication strategy development tailored to international and student segments.
Focused on positioning, customer segmentation, and growth-oriented marketing strategy.
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Participated in consulting-style academic projects in collaboration with real companies. Worked on business challenges involving digital strategy, AI applications, customer experience, and market analysis.
Developed strong analytical, strategic, and problem-solving skills through real-world case exposure.
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Supported business development and market positioning initiatives within the cosmetics sector. Contributed to brand strategy, competitive analysis, and customer targeting efforts.
Focused on understanding consumer behavior and strengthening brand differentiation in a competitive market.
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Gained exposure to business operations and commercial management in a corporate environment. Supported operational processes and developed a structured understanding of how business strategy connects with execution.
Focused on building foundational business and organizational insight.
Study Tours & Business Immersion Programs
Fudan University
Barowsky School of Business – Dominican University of California
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Selected to participate in a highly competitive business immersion program focused on global strategy and Asian market dynamics.
Engaged with corporate leaders and visited companies in China’s innovation ecosystem, gaining first-hand exposure to international business expansion, strategic growth models, and cross-cultural management.
Strengthened my ability to analyze global markets and understand the strategic positioning of multinational corporations in emerging economies.
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Participated in a business immersion initiative in the San Francisco Bay Area, engaging with entrepreneurs and industry professionals from the Silicon Valley ecosystem.
Gained insights into technology-driven business models, digital transformation, and innovation strategy through exposure to companies such as Google and Apple.
Enhanced my understanding of how technology and data shape competitive advantage in global markets.
Skills
Marketing & Strategy
Data & Analytical Thinking
Marketing Data Analysis
KPI Interpretation
Funnel & Conversion Analysis
Insight-driven decision making
Customer Journey Analysis
Market Segmentation
Value Proposition Design
Brand Positioning
Soft Skills
Digital & Technology
Strategic mindset
International adaptability
Structured problem solving
Clear communication
AI applications in marketing
Digital transformation mindset
UX & customer-centric thinking
Tools & Technical Skills
Power BI
Advanced Excel (Pivot Tables, dashboards)
Performance KPI tracking
Data visualization
AI tools applied to marketing
International Exposure
Academic and project experience across Denmark and Spain, collaborating in multicultural and high-performance environments while addressing global business challenges.
Worked with international organizations and cross-functional teams, contributing to projects focused on marketing strategy, digital transformation, and data-driven decision-making.
Gained exposure to different market dynamics, consumer behaviors, and innovation ecosystems, strengthening my ability to operate in global corporate environments.
Developed strong adaptability, stakeholder communication skills, and a strategic mindset aligned with multinational business structures.
Location
Copenhagen, Denmark
Year
2024 – 2025
