Maersk

Women in Tech Attraction Strategy

Worked on a strategic project aimed at increasing the number of women in technology-related roles within the organization.

The objective was to analyze barriers in talent attraction and propose data-driven initiatives to improve employer positioning and diversity outcomes.

Key contributions:

• Conducted research on gender representation in tech roles

• Analyzed employer branding gaps and perception barriers

• Identified critical touchpoints in the candidate journey

• Proposed targeted initiatives to increase female talent attraction

• Connected diversity strategy with long-term innovation and business performance

Focus: data-informed strategic decision-making in talent and organizational positioning.